UPDATE 1-China unveils rate reform to steer funding costs lower for firms <!-- no image --> <div>* Reform can be seen as a guided rate cut - analysts (Adds details of move, quotes from analysts)<div class="feedflare"> <a href="http://feeds.reuters.com/~ff/reuters/UKBankingFinancial?a=--UA11FhuVo:2_9qE8KHQTs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/reuters/UKBankingFinancial?d=yIl2AUoC8zA" border="0"></a> <a href="http://feeds.reuters.com/~ff/reuters/UKBankingFinancial?a=--UA11FhuVo:2_9qE8KHQTs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/reuters/UKBankingFinancial?i=--UA11FhuVo:2_9qE8KHQTs:V_sGLiPBpWU" border="0"></a> <a href="http://feeds.reuters.com/~ff/reuters/UKBankingFinancial?a=--UA11FhuVo:2_9qE8KHQTs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/reuters/UKBankingFinancial?i=--UA11FhuVo:2_9qE8KHQTs:F7zBnMyn0Lo" border="0"></a> </div><img src="http://feeds.feedburner.com/~r/reuters/UKBankingFinancial/~4/--UA11FhuVo" height="1" width="1" alt=""></div> Posted by Reuters