Foods United rebrands as LIVEKINDLY, raises $200 mln to invest in plant-based chicken substitutes
Foods United has bought
plant-based digital media platform LIVEKINDLY and rebranded as
The LIVEKINDLY Co as it moves to capitalise on the trend for
vegan meat alternatives, for which it has already raised $200
million in capital.
The group, which is backed by Swiss investment firm Blue
Horizon, said it would use the funds – raised from 10 to 15
investors including its founders, entrepreneurs and family
offices – largely to develop chicken substitutes.
plant-based digital media platform LIVEKINDLY and rebranded as
The LIVEKINDLY Co as it moves to capitalise on the trend for
vegan meat alternatives, for which it has already raised $200
million in capital.
The group, which is backed by Swiss investment firm Blue
Horizon, said it would use the funds – raised from 10 to 15
investors including its founders, entrepreneurs and family
offices – largely to develop chicken substitutes.
Posted by Reuters
