Prudential to buy online startup Assurance IQ for $2.35 bln -WSJ <!-- no image --> <div>Prudential Financial Inc has agreed to acquire online startup Assurance IQ Inc for $2.35 billion, the Wall Street Journal reported on Thursday, citing executives of the U.S. insurer.<div class="feedflare"> <a href="http://feeds.reuters.com/~ff/reuters/UKBankingFinancial?a=OScJr2AVIj8:s73lDVv_QoY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/reuters/UKBankingFinancial?d=yIl2AUoC8zA" border="0"></a> <a href="http://feeds.reuters.com/~ff/reuters/UKBankingFinancial?a=OScJr2AVIj8:s73lDVv_QoY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/reuters/UKBankingFinancial?i=OScJr2AVIj8:s73lDVv_QoY:V_sGLiPBpWU" border="0"></a> <a href="http://feeds.reuters.com/~ff/reuters/UKBankingFinancial?a=OScJr2AVIj8:s73lDVv_QoY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/reuters/UKBankingFinancial?i=OScJr2AVIj8:s73lDVv_QoY:F7zBnMyn0Lo" border="0"></a> </div><img src="http://feeds.feedburner.com/~r/reuters/UKBankingFinancial/~4/OScJr2AVIj8" height="1" width="1" alt=""></div> Posted by Reuters